Tracking audit
We check what is measured today, what is missing and what is measured wrong — usually why ads underperform.
Google Analytics 4 & Tag Manager
Google Analytics 4, Tag Manager and reports you can read in a minute.
We set up GA4 and Google Tag Manager properly, track every enquiry and call, and send you automated reports — so you can stop getting lost in Google Analytics.
- GA4 audit and setup
- Consent Mode v2
- Enquiries and calls tracked
- Dashboards in your inbox
What's included
GA4 and Tag Manager
A clean, documented setup through Tag Manager, so changes never require touching the website.
Consent Mode v2 and GDPR
Cookie banner and Consent Mode v2 as required in the UK and EU — and by Google for advertising.
Conversion tracking
Forms, calls, emails and whatever else means "customer" to you, as GA4 key events.
Integrations
Search Console, Google Ads and your CRM connected, so you see the whole path from click to sale.
Looker Studio reports
Dashboards delivered to your inbox automatically, with your own access and filters for anything you want to check.
How we work
- 01
Audit
What is measured today and what is missing.
- 02
Measurement plan
Which events and key events we track, written down.
- 03
Setup
GA4, Tag Manager, consent and integrations, tested.
- 04
Reporting
A dashboard in your inbox and a monthly review.
Results from a client
Security door manufacturer
- clicks from Google in 12 months
- +356%
- impressions in Google search
- +254%
- conversions since January 2026
- 2,447
Source: the client’s Google Search Console and Google Analytics 4.See our reports →
Frequently asked questions
I already have GA4. Do I need an audit?
Most likely. Most GA4 setups we review count visits but not enquiries properly — so ads optimise on the wrong data.
What is Consent Mode v2?
Google's way of respecting a visitor's cookie choice. It is required for anyone advertising through Google Ads in the UK and EU.
Can I look at the dashboards myself?
Yes. You have your own access, change filters such as dates, country and channel, and the report also arrives in your inbox automatically.
How much does it cost?
After the audit we give you a fixed price for the setup. Reporting and maintenance are part of the Care plan.
Related services
Contact
Start now.
Tell us a little about your business and we will show you where enquiries are being lost today.